UpCode includes an optical reader that uses mobile phones to add any electronic information or system to printed products and to electronic information on screens. The barcode (2D data matrix, QR-code, 1D barcode or color code) or other type of tag (picture, OCR) gives mobile phone users multiple access and interaction, for an example but not only to internet content simply by pointing their phone at a code. Complete integration of localization, personalization, objects and other data.