Media Use Index - Die Media Use Index (MUI) App zeigt das Mediennutzungs- und Informationsverhalten der Schweizer Bevolkerung auf. Die App beinhaltet viele Folien zu den Studien "Digital Moms" und "MUI 2010" und prasentiert die Informationen in einer ansprechenden Form. Ein Video, welches die wichtigsten Zahlen des "MUI 2010" beinhaltet, rundet die Applikation ab.
media use index von der Y&R Gruppe untersucht das Mediennutzungs- und Informationsverhalten mittels reprasentativer Onlineumfrage von 1500 Personen in der Deutsch- und Westschweiz. Die Studie zeichnet ein umfassendes Bild uber Bekanntheit, Informationsbedarf, Medienwahl und -nutzung, das alle demographischen sowie psychographischen Konsumentensegmente abdeckt. Dank dieser vielschichtigen Informationen wird ein Crossmedialer Footprint abgebildet. Der
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